Customer loyalty thrives on personal closeness, trust and shared experiences. The Stölting branch in Dortmund impressively demonstrated how successful this approach can be in practice at the ADAC Supercross Dortmund 2026.
As part of the internationally renowned sporting event, the Dortmund team invited selected customers and long-standing contacts to a specially rented box on 10 January 2026. In addition to a first-class view of the racing action, the special atmosphere, far removed from the traditional business routine, offered space for personal discussions, new ideas and intensive dialogue.
„For us, it's not just about cultivating relationships, but making them tangible,“ explains Patrick Engel, Managing Director of the Stölting branch in Dortmund. „The ADAC Supercross stands for emotion, dynamism and proximity. These are precisely the values that characterise our collaboration with customers and partners.“
The event concept was very well received by the guests. Away from the hustle and bustle of the race, conversations were held for which there is often little time in day-to-day business. The personal exchange at eye level strengthened existing relationships and at the same time offered space for new perspectives.
For Stölting Dortmund, the event was more than just a single highlight. It is a clear signal to consistently continue on this path of personal customer loyalty. Similar formats will also be used in the coming years to create proximity, strengthen trust and expand partnerships in the long term.
